"Is design a need or a want?"
- A thought provoking question by my mom
This query struck a chord propelling me to explore the essence of my chosen profession and its significance in the society.
And I deduced that just like Batman needs Robin, I'm the dynamic force that adds flair and excitement to the world of design, always ready to swoop in and save the day with my creative prowess!,
Through my experience in the fast-paced world of advertising design, I learned the collaborative nature of the creative process. This opportunity allowed me to seamlessly switch contexts, absorb knowledge from diverse domains, and translate them into tangible solutions that resonate with audiences.
In today’s era of diminishing attention spans, visual appeal is paramount for capturing attention. Using my visual storytelling skills, I blend practical considerations with aesthetics to create experiences that are both functional and visually captivating.
Effective design goes beyond aesthetics. My master's in Information Experience Design honed my ability to back designs with quantifiable research and insights, deeply understanding the target audience and communicating complex ideas through simple solutions.
Some behind the scenes..
Whiteboarding with team to incorporate user feedback
Art directing a brand shoot with friends
